Perception and the use of colors
Business Sweden should be percieved as premium brand set in darker tones. Our two most important colors are black and blue, although blue is only used as a highlight colors for specific elements (such as buttons, charts or graphics). Our sand color is mainly for used backgrounds to add warmer tones to our pallette.
Using the blue
The Business Sweden blue is an important splash of color compliment to our in general black brand but should primarily be used as a highlight accent color. The blue should preferably not be used as a background color on larger scales.
There are additional colors in our pallette for specific formats and tools (such as PowerPoint and Word). If you have any questions about our colors, reach out to us below.