Business Sweden is launching a Go-To-China and East Asia Fashion Lifestyle Programme for Swedish fashion and lifestyle companies who aim to expand their sales internationally, capturing the new market opportunities in China and East Asia. This 3-months accelerator learning Programme consists of 3-series of workshops where participating companies will be able to build hands-on knowledge and insights on China and East Asia fashion & lifestyle landscape, learn experience from local experts and buyers, as well as 1-on-1 guidance and advice from Business Sweden's expertise team. The programme is limited to 10 companies and deadline for applying is 6 September 2021. The programme is sponsored by the  Swedish Government and Region Skåne to support the Swedish Fashion-industry and a reduced participation fee per company (15 000 SEK) will apply.

An free-of-charge introductory webinar about China/East Asia Fashion Lifestyle trends and the Programme will be arranged on August 26. You are cordially invited to participate in this webinar. 


Date: August 26, 10.00-11.00 AM

To register

Please send an email to Clarisse Koo. Last day to register is August 20.

If you would like more information about the Go-To-China and East Asia Fashion Lifestyle Programme pior to the Introductory Webinar, please contact Gabriella Danielsson in Sweden, Program Manager Sustainable Lifestyle. Or Linda Bradley in Hong Kong/GBA Market Area Manager.