A S-Beauty to Asia Program is to support Swedish beauty and accessories companies with internationalisation and market expansion into Asia by offering values of

• Explore business opportunities in Hong Kong and South Korea
• Exposure of brands to showcase your products
• Build relations with potential customers and stakeholders
• Learn about Hong Kong and South Korean markets first-hand
• Receive immediate feedback from partners and stakeholders

The program is mainly run in Hong Kong and South Korea, with two types of service offerings:

Partner Connect with 2-4 pre-identified retailers and distributors in Hong Kong and South Korea, such are retailers with physical stores, online stores/ platforms, and distributors

Marketing Campaign (only in Hong Kong) is to promote and showcase at a physical marketing event in Hong Kong where it will be live-streamed and broadcasted on 3HK, one of the biggest telecom operators. Potential and relevant stakeholders will be invited to a physical showroom event, and an event moderator will introduce the brands and products.

The program is open to 8 companies. The program is sponsored by the Swedish government to support Small- and Medium-sized enterprises; the total participation fee for both Hong Kong and South Korea is 50,000 SEK per company ex VAT.

Event details

Time: Three months program, starting from August to October.
Location: Hybrid, mostly online


To register your interest to participate, contact Stacey Sit or Josie Ryu. Last day to register is July 20, 2022.

For any questions or further information, please contact:

Linda Bradley, Trade & Invest Commissioner, Hong Kong
Josie Ryu, Project Manager, South Korea