A S-Beauty to Asia Program is to support Swedish beauty and accessories companies with internationalisation and market expansion into Asia by offering values of

• Explore business opportunities in Hong Kong and South Korea
• Exposure of brands to showcase your products
• Build relations with potential customers and stakeholders
• Learn about Hong Kong and South Korean markets first-hand
• Receive immediate feedback from partners and stakeholders

The program is mainly run in Hong Kong and South Korea, with two types of service offerings:

Partner Connect with 2-4 pre-identified retailers and distributors in Hong Kong and South Korea, such are retailers with physical stores, online stores/ platforms, and distributors

Marketing Campaign (only in Hong Kong) is to promote and showcase at a physical marketing event in Hong Kong where it will be live-streamed and broadcasted on 3HK, one of the biggest telecom operators. Potential and relevant stakeholders will be invited to a physical showroom event, and an event moderator will introduce the brands and products.

The program is open to 8 companies. The program is sponsored by the Swedish government to support Small- and Medium-sized enterprises; the total participation fee for both Hong Kong and South Korea is 50,000 SEK per company ex VAT.

Event details

Time: Three months program, starting from August to October.
Location: Hybrid, mostly online

Registration

To register your interest to participate, contact Stacey Sit or Josie Ryu. Last day to register is July 20, 2022.

For any questions or further information, please contact:

Linda Bradley, Trade & Invest Commissioner, Hong Kong
Josie Ryu, Project Manager, South Korea