Asia has become the mecca the global fashion industry – with the region’s fashion market forecast to reach US 11 billion by 2025. Hong Kong has long been an international fashion capital that attracts a world of brands and related fashion business, as well as the consumers who to Hong Kong for their global fashion-shopping forays. We, Business Sweden has received positive feedback from participating brands of our Go-to-East Asia Fashion Lifestyle Accelerator Program held in 2021 and 2022 where a total of 14 brands participated. Thus, Business Sweden decided to enhance the Program for 2023 – Sustainable Fashion & Accessories Accelerator Program by including a range of on-the-ground support apart from equipping brands with market insights and Asia Strategy. As a strategic partner to Fashion Summit - Asia Leading's Sustainable Fashion event, it serves as a one-stop solution for Swedish brands to learn from the market, market their brand and connect with partners.

With a strong demand for timeless Nordic design and quality goods with a sustainability profile, the Hong Kong market offers great potential for Swedish fashion and accessories brands as 1st step in Asia market. Brands e.g., Acne Studio, J.Lindeberg and COS etc. have successfully built their reputation and reference in the region.

The aim of the program is to support Swedish Fashion & Accessories brand with Asia expansion by offering values of:

  • Learn and understand the latest fashion industry trend and market landscape
  • Build relations and connect with potential partners and/or customers in Hong Kong
  • Explore business opportunities in Hong Kong
  • Be part of product introduction & showcase in Hong Kong at Fashion Summit
  • Immediate feedback and advise on the market launch from the partner/stakeholders


The Program is divided into 2 part. 1st Part in Sweden will be held in June (12-13th) including a roundtable discussion and networking lunch with fashion delegates from Hong Kong. 2nd Part in Hong Kong will be held in October (10-12th) including roundtable discussion with local fashion retailers, product showcasing and networking reception.

This program would be of high value to Swedish sustainable fashion & accessories brands who are interested to learn and build their presence in Asia, starting from Hong Kong/China.


Please contact Stacey Sit or Linda Bradley to learn more about the market and support.

The Application deadline of Sustainable Fashion & Accessories Accelerator Delegation 2023 is 10 April 2023. The number of participating companies are limited to 8