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Article
APAC home interior design trends a match for Swedish companies

Around the world, the pandemic blurred the lines between home and work with the function of the home being redefined. In the Asia Pacific region, despite people spending more time in their homes, the home furnishing market experienced a...

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Article
The APAC digital imperative: a wave of growth companies

The Asia Pacific (APAC) region is diverse with a complex tapestry of cultural and business landscapes that are seeing digital development evolve at different speeds and in varying trajectories. For Swedish companies, navigating this...

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Article
COVID-19 flash survey: Swedish companies struggle as China battles recent omicron outbreaks

The pandemic has over the past few years posed challenges to international trade and the global economy. While some markets are on the road to recovery, the recent outbreaks in China have triggered strict containment efforts with an...

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Article
The Golden Child – business opportunities introducing sustainable children’s wear and learning concepts in Asia

Countries in Asia have historically had a strong focus on family values, primarily on children and families. However, the birth rate across several Asian countries is declining, and the share of population aged 0-14 is becoming ever...

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Article
Swedish Beauty x Asia - the new formula for Millennials and the Gen Z

Despite a huge shrink as a result of the pandemic, Asia-Pacific (hereafter “APAC”) has gained the largest market share with over 40 percent of the global cosmetics industry, driven by robust growth in skincare. For Swedish brands Japan,...

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Article
Living a healthier life — Opportunities in the APAC nutrition & health market

A number of factors, including the pandemic and aging population, are influencing consumers in APAC region to shift to a healthier lifestyle. The nutrition & health market is witnessing several trends of consumption preferences. For...

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Article
The China Talent Challenge – How challenging is it to attract talents to join your company?

We at Business Sweden work continuously to support Swedish companies to grow their international business. While China represents a huge growth opportunity in most segments today, one of the keys to capturing economic growth is to build...