State Secretary Håkan Jevrell, together with Business Sweden CEO Jan Larsson, cordially invites you to the launch of Business Sweden’s #FocusAsia initiative, a key component of the Government’s broader Asia initiative. The event will cover the strategy’s background, offer insights into the region and its opportunities, and outline planned activities to support Swedish companies’ growth in Asian markets.
Business Sweden will also host a lecture featuring insights from employees working in Asian markets, discussing business opportunities, culture nuances, and how Team Sweden can support your company. This lecture is part of a seminar series that Business Sweden, in collaboration with Team Sweden, is organising throughout autumn 2024 for small and medium-sized companies in nine Swedish cities.
Sign up today and start your journey towards success in Asia!
Details:
Date: Monday, 9 September
Time: 7:30am-10:00am
Location: Almi, Västra Järnvägsgatan 3, Stockholm
Agenda
7:30am-8:00am: Mingle and registration, coffee and sandwich
8:00am-8:45am: Launch of Business Sweden’s #FocusAsia initiative, part of Asia initiative The role of Asia in the Government’s strategy for foreign trade and investment - Håkan Jevrell, State Secretary for Foreign Trade, Minister Forssell Business Sweden’s initiatives to support Swedish companies’ growth in Asia - Jan Larsson, CEO Business Sweden. How can Swedish SMEs utilise the potential in Asia to grow internationally? - Panel discussion with Håkan Jevrell, Emil Akander, Regional Director for South and Southeast Asia at Business Sweden, Rupali Mehra, CMO and Head of Asia at Spowdi, and Fredrik Limsäter, Founder of Ftrack.
8:45am-9:00am: Break
9:00am-10:00am: Lecture with concrete tips for companies that want to grow in the region, featuring Andrea Staxberg, the Regional Manager for Business Development, Asia-Pacific and Rickard Levin, the Country Manager for Singapore. Moderator: Caroline Arenander, Business Manager, Almi AB