Background 

The upcoming seminar in Gothenburg aims to enhance Swedish companies’ understanding of business opportunities in Asia. We will share lessons learned from other SMEs: What does it take to succeed in Asia? Discover how to navigate business cultural differences often seen as major obstacles.  

Gain insights into the export support available to succeed in Asia, including export cheques, subsidies, delegation travel, and practical assistance in finding the right partners. We also offer individual coaching to support your Asia exports.  

“We want to give small Swedish companies the best chance to grow where global growth is happening”, says Johan Forssell, Minister for Development Cooperation and Foreign Trade.  

Sign up today and start your journey to success in Asia!  

Agenda

9:00am-10:00am: Your guide to success in Asia 
10:00am-11:00am: Interactive business culture workshop 

Interactive lecture by Andrea Staxberg and Johan Lennefalk from Business Sweden Asia-Pacific. Andrea is the Regional Manager of Business Development, Asia-Pacific, based in Singapore, and Johan Lennefalk is the Market Manager in Beijing. 

Moderator: Carolina Garcés, Senior Project Manager - Internationalisation, Mobile Heights 

Registration 

Time: 26 September at 9:00am-11:00am 

Location: Ideon Science Park, Scheelevägen 15; Conference room: Backstage 

Welcome with your registration no later than 17 September. 

 

Register here  

 

If you have any questions, please contact Carolina Garcés, Mobile Heights, carolina.garces@mobileheights.org, 0702 37 41 58 or Andrea Staxberg, Business Sweden, Andrea.Staxberg@business-sweden.se, 0730 863 936