Background 

The upcoming seminar in Uppsala aims to enhance Swedish companies’ understanding of business opportunities in Asia. We will share lessons learned from other SMEs: What does it take to succeed in Asia? Discover how to navigate business cultural differences often seen as major obstacles.  

Gain insights into the export support available to succeed in Asia, including export cheques, subsidies, delegation travel, and practical assistance in finding the right partners. We also offer individual coaching to support your Asia exports.  

“We want to give small Swedish companies the best chance to grow where global growth is happening”, says Johan Forssell, Minister for Development Cooperation and Foreign Trade.  

Sign up today and start your journey to success in Asia! 

 
Life Science & Healthcare in Asia-Pacific 

The Life Science & Healthcare sectors across the APAC region are grappling with the challenges of ageing populations, shifting demographics, increasing urbanisation, and a surge in obesity and chronic diseases. Governments in the region are investing in long-term sustainable solutions, technology, and value-based care to address these issues. Discover how your company can capitalise on the emerging opportunities in this dynamic market. 

 

Consumer trends in Asia-Pacific 

With 60 per cent of the world's population residing in Asia, the region offers immense potential, driven by a new generation of young, confident consumers. Learn how your business can capture the attention and loyalty of this rapidly expanding middle class. This seminar is designed to enhance Swedish companies understanding of the significant opportunities in Asia, which is a key focus of the Governments new foreign trade strategy. 

 

Agenda

East Asia, Japan, and China 
10:00am-11:00am: Interactive business culture workshop 

1:00pm-2:00pm: Consumer trends in Asia-Pacific. Focus on India, Southeast Asia, Japan, and China 

Interactive lecture by Andrea Staxberg and Johan Lennefalk from Business Sweden Asia-Pacific. Andrea is the Regional Manager Business Development, Asia-Pacific, based in Singapore. and Johan Lennefalk is the Market Manager in Beijing. 

Moderator: Linus Andersson, Regional Export Cooperation Uppsala County 

Registration 

Time: 22 October 

9:00am-11:00am: Life Science & Healthcare in Asia 

1:00pm-2:00pm: Consumer trends in Asia 

Location: Almi, Dragarbrunnsgatan 39, Uppsala 

Register here for Life Science & Healthcare in Asia 

Register here for Consumer Trends in Asia 

If you have any questions, please contact Linus Andersson, Linus.Andersson@almi.se, 018 18 52 23 or Andrea Staxberg, Business Sweden, Andrea.Staxberg@business-sweden.se, 0730 86 39 36