Sustainable Lifestyle

The future, now

Food, clothing, furniture, art, music, and design have always been at the heart of society, shaping how we understand ourselves and the world around us. The consumption and production of lifestyle products is a key economic driver, but innovation is needed to deliver sustainable production and value chains.

Swedish companies and consumers are known as tech-savvy, curious, and willing to test and spend money on new and sustainably produced products. This has created a dynamic environment for innovations in the creative industry spectrum, specifically in food, AgTech, materials, packaging, design, business models, recycling, and manufacturing that can be scaled up globally.

Business Sweden is a critical link between Swedish start-ups, scale-ups, and SMEs and the wider global business and investment ecosystem. Utilising industry knowledge, stakeholder relationships with innovation hubs, and access to public and private investment, we attract investment into Sweden and support Swedish companies deliver sustainable solutions at scale.