Aléló

Aléló is a unique and convenient breath freshener in the form of mint strips that melt on the tongue, launched in early 2024. It quickly gained traction in the Swedish market and is now available in major outlets including pharmacies, convenience stores, and Normal - whose stores are spread across several countries in Europe. Within a short time, the brand has built strong market presence and recognition across Sweden. 

Product range

Aléló stands out with its innovative, fast-dissolving mint leaves that deliver instant breath freshness - no chewing or spraying required. Designed for modern, on-the-go lifestyles, the sleek and discreet packaging makes it easy to use anytime, anywhere. Made with natural flavors and completely sugar-free, Aléló offers a fresh and healthy alternative to traditional breath fresheners. 

Aléló Strong mint & Aléló Lemon mint 

Packaging size: 12x8,5x1 cm 

Discover more on our website: alelo.se

Sales Channels

Aléló products are sold through major retail channels, including pharmacies such as Apoteket and Apotea, as well as convenience stores across Sweden. Outside of Sweden, Normal is a key reseller with stores in nine countries: Denmark, Norway, Finland, the Netherlands, France, Spain, Portugal, Germany, and Austria. The brand has quickly established a strong presence in Sweden and is expanding its footprint across Europe through Normal’s extensive international store network. Key partners include leading Swedish pharmacy chains and convenience outlets. 

Interested to connect?

For more information to set up a meeting through Try Swedish with this company reach out to Jenny.Alfthan@business-sweden.se or Ida.Knutsen@business-sweden.se

ZERO DELAY, FRESH ALL DAY