As Asia's most dynamic consumer market, South Korea offers numerous opportunities for Swedish food and beverage companies, thanks to the increasing demand for healthy options and Sweden's strong reputation, ranking second only to the US. Since 2015, the Nordic Food & Beverage Days have been a proven platform for entering the Korean market. In 2024, Sweden, Finland, and Denmark are teaming up to promote Nordic F&B companies. Participants will enjoy tailored business meetings, seminars, site visits, VIP receptions, sales pitches, and cooking events. Join us to connect with potential partners and boost your sales in South Korea!

  • 5 August 2024: Registration deadline for participation
  • 6 August 2024: Confirm brand’s detailed interest, ideal partner portfolio, and brand materials
  • 9 August 2024: Finalise graphic designs and delegation brochure and initiate outreach for meetings
  • Early October 2024: Program run-through with participating companies
  • 14~15 October 2024: Nordic F&B days take place in Seoul

  • Detailed program briefing with the Nordic delegation and the ways of doing business in South Korea
  • Presentation on the Korean F&B trends and a success case by the retailer/distributor
  • Customised retail visits to key channels and briefings per site in gaining market knowledge
  • Internal delegation dinner with Team Sweden (Business Sweden and Swedish Embassy)
  • Nordic F&B matchmaking day at the hotel in Seoul with sample tastings where each company will get to have at least 4~5 meetings with Korea’s leading retailers/importers/distributors. Interpretation will be provided upon request
  • Nordic networking reception with a pitching session to Korean stakeholders, including the VIP levels
  • 1~2 Business Sweden staffs will be assigned for each activities, along with Finland and Denmark
  • The companies are required to participate on-site in Seoul for the program

To register please email Soyeon Kang. 

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