F&B markets in Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines are booming at 6% YoY. Explore diverse markets – from Singapore's health-conscious society to Indonesia's demand for indulgent treats.

Join Try Swedish in Southeast Asia to:

-Connect with our distributor network in the region.

- Gain hands-on experience in key markets.

Mark your calendars: Mar 01 - Sep 30, 2024

REGISTER 

Please contact Lina Balsyte or Moa Ståhlberg for more information about the programme and how to register no later than 22 March 2024.  

TIMELINE 

MARCH 2024: Finalize onboarding the Swedish F&B brands to the Try Swedish Programme in Southeast Asia. 

APRIL 2024: Aligning on the preferred partner profile with each participating company; identifying potential distributors based on the agreed partner profile; validating qualified distributors’ interest in the Swedish companies’ offerings; arranging first virtual connect between the participating Swedish brands and the selected distributors in Southeast Asia (virtual meetings with 3-6 potential distributors per company). 

JUNE 2024: Second virtual connect between the participating Swedish brands and the selected distributors in Southeast Asia (virtual meetings with 3-6 potential distributors per company). 

SEPTEMBER 2024: A two-day visiting programme to the selected market in Southeast Asia, organized by Business Sweden. The key focus of the programme – networking days to meet with qualified local distributors, retailers and other relevant stakeholders within the F&B sector.