Try Swedish actively participates at food fairs and food business days around the world, we introduce Swedish companies to showcase their products internationally, expand their market presence, and establish new business relationships.

We connect Swedish brands with local distributors and hold regular webinars, delegation-trips, food-fairs around the world.
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Jan 01 - Mar 31, 2024

Be part of our distributor program in Hong Kong

Hong Kong is a unique entry market for expansion into Asia, with high purchasing power, low taxes and simple regulations. The city’s openness to the world makes it a regional trendsetter and a reference market for success in East Asia. Food is imported to a large extent and this is where the potential for the Swedish food and beverage industry lays.

Hong Kong

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Mar 01 - Sep 30, 2024

Distributor match-making and networking programme in Southeast Asia 2024

Dive into a region with a combined GDP of 3 trillion USD and a growth rate of 4% till 2025.


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Mar 12 - Mar 16, 2024


The Try Swedish pavilion at the Natural Products Expo West trade show allows Swedish companies exposure and visibility to North America's leading expo for natural and organic products, which is held in Anaheim, California on 12–16 March 2024.

America, USA, Anaheim

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May 22, 2024

10 - 17

Food Buyers’ delegation from Asia to Sweden

Try Swedish has built a strong local network in many markets in Asia and this year we invite you to meet them in Sweden, Malmö, on the 22nd of May.

Sweden, Malmö

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May 28 - May 29, 2024

Try Swedish at PLMA

PLMA i Amsterdam is the world's largest trade fair for private label manufacturers.

The Netherlands, Amsterdam

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Jun 08 - Jun 16, 2024

June 8-11 in Hong Kong June 13-16 in Taiwan

Try Swedish and IKEA Pop-Up in Hong Kong & Taiwan

Try Swedish in collaboration with IKEA in Hong Kong and Taiwan invites you to pitch your product directly to IKEA and other local buyers and distributors. Swedish brands will be given the opportunity to join a mini fair inside IKEA at both markets and showcase your products to consumers as well.

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Jun 11 - Jun 12, 2024

Try Swedish Bar Convent Brooklyn 2024

Looking to boost your craft spirit brand in the US? Don't miss the chance to accelerate partnerships and customer relations at Bar Convent Brooklyn 2024.

Brooklyn, New York City

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Oct 14 - Oct 16, 2024

Try Swedish Bar at Bar Convent Berlin 2024

Looking to boost your craft spirit brand in Europe? Don´t miss the chance to accelerate partnerships and customer relations at Bar Convent in Berlin!

Berlin, Tyskland

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