North America Market Access Platform

North America represents one of the most attractive yet complex export destinations globally, with strong demand for premium, sustainable, and innovative food and beverage products. At the same time, the market landscape is fragmented and regulated, requiring tailored strategies, local insights, and strong relationships to succeed. 

Through a combination of educational webinars, targeted stakeholder matchmaking, and in-person events, the platform supports companies in building market understanding, developing relevant connections, and identifying concrete opportunities for expansion in North America.  

The platform is designed to help companies prepare for Food Business Days in Canada, February 2-5, 2027, bringing together selected Canadian and Swedish companies, in addition to preparations needed for the US market more broadly. 

Why join?

• Gain practical insight into Canadian and US market requirements, regulatory frameworks, and route-to-market options 
• Engage with buyers, distributors, and other key stakeholders from North America 
• Identify concrete business opportunities and partnership potential 
• Strengthen your North America market entry or expansion strategy 

Programme highlights

Participants can take part in various activities, including: 

• North America Market Access Fall Webinar Series 
  Free of Charge - Click Here for More Info + Registration
  • This virtual series, ranging from regulatory groundwork to distributor and retail engagement, will focus on pressing North American market topics and is designed to be useful whether you are still exploring the market or already in conversations with distributors, buyers or other local partners 

• Explore Canada Fall Virtual Platform 
  20 000 SEK Program Fee – reach out to Artemida Bodounova Artemida.Bodounova@business-sweden.se to register interest
  • Companies interested in expanding their Canadian network can access educational coaching, digital B2B matchmaking, and have their products showcased at the Toronto Swedish Christmas by the local Business Sweden team to collect consumer feedback and assess local interest 

• Explore USA Fall Virtual Platform 
  20 000 SEK Program Fee – reach out to Dean Matteson Dean.Matteson@business-sweden.se to register interest
  • Companies looking to build their US presence receive educational coaching, 16 hours of advisory support tailored to their specific needs (e.g., partner mapping, value chain analysis, channel strategy, consumer engagement, and more), and introductions to selected partners 

If you have any questions, please reach out to:   

Try Swedish Americas – Abigail.Richardson@business-sweden.se 

Try Swedish Canada – Artemida.Bodounova@business-sweden.se  

Try Swedish USA – Dean.Matteson@business-sweden.se