Swedish Food Business Delegation to Japan & South Korea
Tokyo & Seoul
The Swedish Food Business Delegation in October (week 43) offers Swedish food and beverage companies a unique opportunity to directly engage with two of Asia’s most important food markets: Japan and South Korea.
October 2026 (Week 43)
The delegation is designed to connect Swedish companies with leading buyers, retailers, importers and distributors in both markets, with the aim of identifying concrete business opportunities, gaining market insights, and understanding consumer trends and market entry pathways.
Why join?
- Engage directly with key decision‑makers in Japan and South Korea
- Gain first‑hand insight into consumer trends, retail structures and distribution models
- Explore concrete business and partnership opportunities
- Strengthen your market entry or expansion strategy in Asia
Positioning Swedish food
The delegation will showcase Sweden as a premium food partner, highlighting Swedish strengths such as:
- Sustainable and responsible production
- High food safety standards
- High‑quality ingredients
- Innovation across the food value chain
Programme highlights
Participants will take part in a curated programme in Tokyo and Seoul, including:
- Local market briefings with market experts
- Company and retail visits to leading local food companies (tailored to the delegation profile)
- One full day of pre‑arranged business matchmaking with selected partners
- Networking reception with key stakeholders from the local food industry