Swedish pavilion at Vietnam Foodexpo 2026

Ho Chi Minh City

Register interest
TrySwedish-oysters

Business Sweden’s food export program Try Swedish invites Swedish companies that have participated in our targeted market initiatives to express their interest in joining the Vietnam Foodexpo, taking place November 11–14, 2026.

Why Vietnam? 


The EU–Vietnam Free Trade Agreement and the gradual reduction of import tariffs provide a more open environment for market access in the food industry. To position Swedish food and beverages at an early stage, we are now exploring interest in participating in the event held November 11–14, 2026, at the Saigon Exhibition & Convention Center, Ho Chi Minh City, Vietnam. 

  • Swedish joint pavilion with individual stands of 6–8 m² 
  • Qualified meetings with retailers and distributors 

Cost 

  • SMEs: SEK 35,000
  • Large companies: SEK 70,000 

Included: stand space, stand construction, project management, and marketing.

Not included: travel, insurance, product shipping, and staffing of individual stands. 

Register your interest or reach out to Marcus.Persson@business-sweden.se for more information!