To capture the potential in South Korea we have set up collaboration with e-commerce platform Market Kurly for launching your product, Kurly is a premium online grocery retailer. Get ready to take your business to new heights in the dynamic South Korean market!

Register:

Please contact Soyeon Kang or Sookyoung Lim for more information and to register.

Event information

      • B2B Matchmaking: Connect directly with potential business partners, distributors, and retailers in South Korea
      • Increase band awareness via marketing campaign and on-site events

Timeline

      • June 30th 2023: Registration deadline for company participation
      • July 2023: Decision for samples test
      • August 2023: MD test and evaluation by Market Kurly (samples test)
      • September 2023 2023: B2B matchmaking with local importers (online)
      • October 2023: Negotiation with local importers (online)
      • November 2023: Orders and product listing by local importers
      • December 2023: Try Swedish! campaign at Market Kurly

About South Korea

South Korea is home to trendy and conscious consumers, and is a bridgehead to reach and influence Asian consumers. Many global brands also continue to view Seoul as a test bed in Asia thanks to global spread of Korean soft power and sophisticated consumers. Within F&B sector, as income levels grow and people are more focused on quality of life, Korean consumers have shown great interest in healthy eating, food that’s convenient, varied, and ethically and environmentally friendly.