Interested in the Middle East Market? - Sweden at Gulfood 2026

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Gulfood 2026 is the world’s largest food and beverage trade show, taking place 26–30 January in Dubai. With over 6,500 exhibitors and buyers from 130+ countries, it’s a key platform for companies looking to expand into the Middle East, Asia, and Africa.

Sweden is returning to Gulfood with a national pavilion, offering selected food and beverage companies the opportunity to showcase their products, meet international distributors, and explore new export opportunities in one of the world’s fastest-growing regions.

Why Join the Swedish Pavilion? 
  • Reach new markets: Meet buyers and distributors from across the Gulf region and beyond.
  • Boost visibility: Be part of a coordinated Swedish presence with strong branding and marketing support.
  • Connect with decision-makers: Engage directly with key stakeholders in retail, foodservice, and distribution.
  • Leverage Business Sweden’s support: Benefit from local insights, matchmaking, and on-site coordination. 
  • B2B focus: Gulfood is a leading B2B fair—perfect for building business partnerships and expanding your professional network.
Interested?

Please do not hesitate to contact Bashar Mustafa for more information.