ISM 2026
ISM is the world's largest fair for confectionery, bakery products and the product segments snacks, natural candy, ice cream and deep-frozen confectionery. The fair offers a combination of innovations, exciting networking with key players in the industry, and expert visitors.
Try Swedish offers the opportunity to exhibit collectively under the Swedish flag to promote the Swedish offering for sweets and snacks.
ISM, 1-4 February 2026 in Cologne
ISM is the industry's sweetest event of the year, gathering key players and top exporters from around the globe to explore the latest trends and forge new business opportunities. The fair takes place in Cologne, Germany, from 1 to 4 February 2026.
As part of Try Swedish's efforts to promote Swedish food abroad, we are once again organizing a joint stand for Swedish confectionery companies. The centrally located stand in Hall 4.2 will now cover 128 square meters, designed to be open, welcoming, and of course Swedish!
Don’t miss out – apply now! Spots are limited and allocated on a first-come, first-served basis. Submit your application by 30 September 2025 at the latest (earlier if fully booked). For questions or special requests, just reach out – we’re happy to help!
For questions and registration, please reach out to: Hanna at
Hanna.Meesenburg@business-sweden.se