About the event

The visit brings together Swedish brands, US retailers, importers, policymakers, and industry experts to explore new opportunities, share insights, and strengthen Sweden–US collaboration. The program concludes with a Swedish Midsummer pop-up at Battery Park, offering unmatched consumer visibility and a powerful moment to spotlight Swedish food innovation on one of the largest cultural stages in the United States.

Why join?

  • Three-day program showcasing Sweden’s leading food & beverage companies
  • Part of the US 250-year anniversary celebrations — a unique moment to elevate Swedish innovation
  • Curated access to US retailers, importers, distributors, brokers, and key food ecosystem players
  • Strategic sessions on US consumer trends, trade, policy, and the future of food
  • Meetings with thought leaders, local experts, and Team Sweden representatives
  • Business development matchmaking tailored to Swedish brands
  • Opportunities for press, influencer, and media visibility
  • Culminates in a Swedish Midsummer pop-up at Battery Park — the largest Midsummer celebration in the US
  • Unmatched platform for brand storytelling, consumer engagement, and Sweden–US collaboration

Registration

For questions and registration, please reach out to: Rashna Buxey at
Rashna.Buxey@business-sweden.se