Try Swedish at ISM - Business Sweden

ISM is one of the world's leading trade fairs for sweets and snacks, offering a combination of innovations, exciting networking with key players in the industry, and expert visitors. Here, you will also find the world's largest selection of private labels in the sweets and snacks sector.

The fair is an excellent opportunity to meet and connect with international partners and exchange ideas. This is where the industry gathers every year to make new contacts, discover the latest trends, and participate in informative seminars.

Try Swedish offers the opportunity to exhibit collectively under the Swedish flag to promote the Swedish offering for sweets and snacks. The fair is part of the Swedish food strategy, and the pavilion is 50% government-funded, providing Swedish companies with a unique opportunity to exhibit in the Swedish pavilion at a favorable price. All project management and coordination are handled by Business Sweden to provide exhibiting companies with as positive and smooth an experience as possible!

What Try Swedish offers exhibiting companies:

An individual exhibition space in a well-placed pavilion.
Access to shared spaces, including meeting tables in the Swedish pavilion.
Design, construction, and dismantling of the pavilion and the individual space.
Project management and support from Business Sweden before, during, and after the fair.
Communication of your company and products on the Try Swedish website and social media.

Register

Contact Ebba Gustafsson or Mojan Kananian for more information and to register.

With 25,000 visitors from 135 different countries and 1,280 exhibitors from all corners of the world, ISM is one of the highlights of the year – seize the opportunity to book a space in the collective booth to showcase your products under the Swedish flag to the world!