Try Swedish Distributor Programme in Europe 2026 (Digital catalogue initiative)

Register interest
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Photo credits: Emmie Bolmstedt/imagebank.sweden.se

Ready to take the next step in your European export journey?

Try Swedish is expanding its existing distributor network to additional European markets.

This initiative targets export‑ready Swedish food and beverage companies and aims to connect you with well‑established distributors across Europe. At the core of the programme is a digital catalogue showcasing Swedish companies and their products. The catalogue will be published on the Try Swedish website in May 2026 and shared directly with distributors.

What is included in the programme?

  • Visibility in a digital catalogue aimed at European distributors, published on the Try Swedish website
  • The opportunity to be contacted directly by distributors for introductory meetings
  • Support from Business Sweden before, during, and after your dialogues
  • A digital workshop and access to market insights from selected markets

The cost of participation is SEK 15,000 for large companies and SEK 7,500 for small and medium‑sized enterprises according to the EU definition, with the SME price subsidised by 50 percent. 

To participate, companies must be export‑ready, have a stable financial foundation, and demonstrate clear export ambitions.

Are you interested?

Please contact Jenny Alfthan for more information and registration. The deadline for expressing interest is 2 April.