Redhead
- Ambient,
- Confectionery & Snacks
Redhead is a Swedish premium snack brand shaking up the crisp category. Launched in October 2024, we’ve already become one of the top 5 largest crisp brands in Sweden, driven by exceptional product quality and a marketing model that creates real consumer pull. We build brands through culture and community, not traditional ads, and deliver strong sell‑through for our retail partners. Now, we’re selectively expanding across Europe.
| Head office: | Stockholm, Sweden |
| Year founded: | 2024 |
| Turnover: | 7,45m Euro |
| Number of employees: | 9 |
| Current markets: | Sweden, Finland |
Export strategy
“During 2027 we want to expand to 3-4 new countries in Europe. 2028, 4 more.”
Selected products
Snacks with high quality, made in Sweden.
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Chili Cheese
150g & 100g. Potato chips.
Kettle fried potato chips.
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Bacon
150g & 100g. Potato chips.
Kettle fried potato chips.
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Sourcream & Onion
150g & 100g. Potato chips.
Kettle fried potato chips.
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Dill & Wasabi
150g & 100g. Potato chips.
Kettle fried potato chips.
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Sourcream & Peppar
150g & 100g. Potato chips.
Kettle fried potato chips.
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Korkat
150g & 100g. Confectionery.
Chocolate dipped fried corn base.
Sales channels
| 🇸🇪 Sweden | 🇫🇮 Finland | |
| Retail: | ICA, Coop, DAGAB, Privab, OOH etc. | SOK |
| Foodservice: | OOH, DAGAB | |
| E-commerce: |
ICA, Matsmart, Coopers Candy, |
|
Learn more about Redhead
Redhead launched in October 2024 and has already become one of the top 5 largest crisp brands in Sweden — making us one of the fastest-growing snack brands in Scandinavian history. We didn't get there by accident: our products deliver uncompromising quality at every level, and consumers notice — driving some of the highest purchase frequency and repurchase rates in the category.
But our real USP is our marketing. We build short-format content that Gen Z and Gen Alpha actively seek out and share — not ads they skip, but a community they want to be part of. The result is genuine, scalable consumer pull that keeps shelves moving and retailers happy.
We've proven the model works in Sweden — Launching in Finland across 975 stroes in april 2026 and now we're ready to replicate it across Europe. We don't enter new markets blindly though; because our digital strategy works on a national scale, we only partner where guaranteed distribution is already secured — so when we move, we invest in the market to build it up nationally at once.
If you can give us the distribution, we'll bring the demand.
