Lowcaly

Lowcaly is part of the NJIE group and was founded in 2022 with a clear ambition: to make sugar-free habits easy to keep.

Lowcaly is a sugar-free alternative that proves that smart choices can still be full of flavour. By challenging old habits and leaving unnecessary sugar behind, we create drinks for those who want more of the good stuff,  without compromises.

The range consists of fresh, sugar-free breakfast drinks and fruit drinks, designed to fit seamlessly into everyday life. They work just as well as part of a morning routine as they do to elevate lunch, a snack, or dinner.

NJIE is an innovation-driven company within functional foods, offering some of the tastiest products in health, so you can reach your goals and enjoy the journey along the way.

Photo: Lowcaly

Founded in 2008 by Assan Njie in Gothenburg, NJIE has grown into an established company with 45 dedicated employees, an annual turnover of approximately SEK 450 million, and distribution in more than 15 countries. 

Today, NJIE is home to the product brands ProPud and Lowcaly. The products are sold through grocery retail, health food stores, gyms, and selected online retailers. 

NJIE’s mission is to simplify everyday life through its products, making it easier for consumers to live a healthier life.