Perception and the use of colours

The use of dark tones drives the perception that Business Sweden is a premium brand. The two most important colours in the pallette are black and blue, with blue being used as a highlighting colour for specific elements (incuding buttons, charts or graphics). The contrasting sand colour is used in backgrounds to add warmer tones to the overall look and feel.




Using business sweden blue

Business Sweden blue adds an important splash of colour, but it should be used primarily as an accent colour to compliment the general black brand foundation. The blue should not be used as a blackground colour on a large scale.






Additional coloUrs

Additional colours in the pallette are to be used in specific formats and tools, for example in PowerPoint and Word. If you have any questions about using the colour pallette, reach out to us below.