Candypeople
- Ambient,
- Confectionery & Snacks
Candypeople AB is a Swedish confectionery company with a strong heritage in developing and distributing high-quality sweets. The company focuses on innovative flavor profiles and iconic product ranges such as S-märke and Mini Series, targeting both retail and distribution partners. With a clear emphasis on quality, consistency, and market adaptability, Candypeople serves customers across multiple international markets. The company combines traditional confectionery craftsmanship with modern product development.
| Head office: | Malmö, Sweden |
| Year founded: | 1982 |
| Turnover: | 20M EUR |
| Number of employees: | 10 |
| Current markets: | Sweden, Norway, Finland, USA and others |
| Certifications: | Production partners: BRC, IFS, ISO |
Export strategy
“We are continuously expanding our international presence with a strong focus on Europe, the UK, and emerging markets in Asia and the Middle East. Our ambition is to build long-term partnerships with reliable distributors who understand local market dynamics and share our commitment to quality and brand development.”
Selected products
Our S‑märket range is an iconic sour candy portfolio, known for its intense flavour experience and strong brand recognition. With a distinct sour profile and loyal following, it stands out clearly on shelf.
Our Mini Series complements this with a versatile range of small‑format candy products designed for impulse and convenience purchases. Available in various pack sizes, these high‑rotation products appeal to a broad consumer base.
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S-märke Fizzy Cola
Comes in retail and bulk formats.
Iconic sour candy range known for its intense flavor and strong brand recognition. Strong brand equity and unique sour profile.
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S-Märke Sour Apple
Comes in retail and bulk formats.
Iconic sour candy range known for its intense flavor and strong brand recognition. Strong brand equity and unique sour profile.
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S-Märke Sour Blue Raspberry
Comes in retail and bulk formats.
Iconic sour candy range known for its intense flavor and strong brand recognition. Strong brand equity and unique sour profile.
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S-Märke Sour Pomegranate and Raspberry
Comes in retail and bulk formats.
Iconic sour candy range known for its intense flavor and strong brand recognition. Strong brand equity and unique sour profile.
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Vattenmelonnappar
Confectionery. Comes in various pack sizes.
A versatile range of small-format candy products designed for impulse and convenience sales. High rotation products with broad consumer appeal.
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Persikonappar
Confectionery. Comes in various pack sizes.
A versatile range of small-format candy products designed for impulse and convenience sales. High rotation products with broad consumer appeal.
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Colanappar
Confectionery. Comes in various pack sizes.
A versatile range of small-format candy products designed for impulse and convenience sales. High rotation products with broad consumer appeal.
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Bubblegumnappar
Confectionery. Comes in various pack sizes.
A versatile range of small-format candy products designed for impulse and convenience sales. High rotation products with broad consumer appeal.
Sales channels
| 🇸🇪 Sweden | 🇳🇴 Norway | 🇫🇮 Finland | 🇩🇰 Denmark | |
| Retail: | ICA, Coop, Dagab, Dollarstore, Reitan, Circle K and others | Remma1000, Nille, Coop, Asko | Kesko | Remma 1000 |
Other: USA customers
Learn more about Candypeople
Candypeople AB develops and distributes a broad assortment of confectionery products with a strong focus on taste, quality, and consumer trends. The company works closely with certified production partners to ensure consistent product quality and compliance with international standards such as BRC, IFS, and ISO.
Its portfolio includes well-established brands like S-märke alongside innovative concepts such as the Mini Series. Candypeople serves both retail and B2B customers, offering flexible packaging formats and tailored solutions for different markets. Sustainability and long-term partnerships are key priorities, with a focus on responsible sourcing and efficient logistics. The company continues to grow its international footprint by collaborating with distributors across Europe and beyond.
