Nick's / LBP
- Ambient,
- Confectionery & Snacks
Nick's is a fast-growing Swedish confectionery brand making delicious snacks with no added sugar - gluten-free and palm-oil free. The brand is produced in the NICKS factory - Luthman Backlund Productions (LBP), the global manufacturing company specialising in producing highly innovative confectionery and protein bars without added sugar. Together, Nick's and LBP represent both a consumer brand and a world-class production capability: driven by innovation, quality, and customer-centricity, creating smart snacks without compromising on taste.
| Head office: | Stockholm, Sweden |
| Year founded: | 2013 |
| Turnover 2026: | €60 M |
| Employees: | 200 (incl. factory) |
| Current markets: | Europe, USA, Middle East |
| Certifications: | BRC, HACCP, BSCI, ISO 9001, ISO 14001 |
Export strategy
“We aim to revolutionize the snack industry by providing healthier alternatives without compromising taste. Our long-term goal is to expand our global footprint by becoming the trusted manufacturing partner for companies seeking high-quality, nutritious, and flavorful private label bars. Smart snacks with no sugar, gluten-free, and high-protein options - no taste sacrificed.”
Selected products
Our assortment spans confectionery bars (Coconut, Peanut & Caramel, Nut), double-layer bars (Almond, Brownie, Caramel, Cookie & Cream, Peanut), single-layer chewy protein bars (Strawberry, Banana, Caramel, Chocolate, Peanut), and chocolate peanut butter cups in both confectionery and protein varieties.
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NICK’S Peanut and Fudge bar 40 gr
Confectionary. 15 pieces in display. 585 displays on one EUR pallet.
Filled with chewy peanuts and smooth caramel sauce, dipped in delicious milk chocolate.
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NICK’S Coconut Bar 40 gr
Confectionary. 15 pieces in display. 585 displays on one EUR pallet.
A bar with soft and juicy filling of sweet coconut flakes dipped in milk chocolate.
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NICK’S Almond Crunch Bar 40 gr
Confectionery. 12 pieces in display. 585 displays on one EUR pallet.
Vegan nut protein bar. Crunchy whole roasted almonds, layered with a sweet and smooth chocolate.
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Protein Peanut Bar 50 gr
Confectionery. 12 pieces in display. 480 displays on one EURO pallet.
Double layer protein bar. Soft, crunchy, double layered protein bar, made with whole and real ingredients (peanuts) with no added sugar, gluten free and palm oil free. Private label product.
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Chewy Chocolate Protein Bar 40 gr
Confectionery. 12 pieces in display. 480 displays on one EUR pallet.
Single layer protein bar. Soft, crunchy, single layered protein bar, made with chocolate, with no added sugar, gluten free and palm oil free. Private label product.
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Peanut Butter Cups 30 gr
Confectionery. 12 pieces in display. 490 displays on one EUR pallet.
Delicious cups filled with peanut butter. Private label product.
Sales channels
| Channel | Details |
| Retail | Most major retail channels in key markets: the Nordics and Poland. Selected retailers in 15 additional countries across Europe, USA, and Middle East. |
| E-commerce | Major presence on Amazon across Europe. Direct-to-consumer via nicks.se and nicks.com. |
| Foodservice | Selected foodservice partners across key markets. |
| Other | Specialty health & sports nutrition stores; subscription snack boxes. |
Learn more about Nick's / LBP
Nick's is a fast-growing Swedish confectionery brand founded in 2013 by serial entrepreneur Niclas Lutman, who was diagnosed with diabetes and refused to give up the foods he loved. All Nick's products are free from added sugar, gluten, and palm oil - sweetened with plant-based alternatives like stevia and xylitol. The brand is sold in most major retail and online channels across the Nordics and Poland, at selected retailers in 15 additional countries, and has a major presence on Amazon across Europe.
Behind the brand is Luthman Backlund Foods Production (LBP), a global company based in North Macedonia and Sweden. Our headquarters are in Stockholm and our factory is located in Bitola, North Macedonia, well connected to all main European transport corridors - the nearest port is Thessaloniki, 200 km away.
We aim to revolutionize the snack industry by providing healthier alternatives without compromising taste. Smart snacks with no sugar, gluten-free, and high-protein options - no taste sacrificed.
For more information, please visit:
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