Nothing F!SHY

  • Frozen, 
  • Vegetarian & Plant-based protein
www.nothingfishy.se

Our plant-based products look, taste, feel, and smell just like real fish. Made here in Sweden from wheat, seaweed extracts, fermented indredients and algae oil, our multi award winning products exceed expectations for gastronomi and texture. We are the go to brand for sustainable and nutritious alternatives to traditional seafood.

Get in touch
Head office: Landskrona
Year founded: 2021
Turnover: 300 000 EUR
Number of employees: 2
Current markets: Sweden/Denmark
Certifications: ISO 22000
nothing-fishy-breaded-nuggets

Export strategy

“We have the goal, the brand, the products and market position to be the leader in plant-based seafood alternatives in europe. “250g healthier ocean in every packet”, is one of our taglines. We are hoping to secure a partner within both the Horeca and retail sectors, as there is huge potential in both of these markets.”
Jared Christensen, COO

Selected products

Plant-based seafood alternatives. All articles are available in food service cartons, retail packaging and can also be offered as private label.

  • nothing-fishy-asian-lax

    S@LMON FILLET

    41x120g. 5kg carton. Frozen, vegetarian.

    120g S@LMON F!SH fillet. Use as a direct replacement for Salmon fillets in any recipe or any style of preparation, baked or fryed.

  • nothing-fishy-fillets

    Breaded Fillet

    48x62g. 3kg carton. Frozen, vegetarian.

    62g BREADCRUMB COATED F!SH FILLETS. Perfect for Fish´n´chips or with potatoes and remoulade sauce.

  • nothing-fishy-nuggets

    Nothing F!SHY Nuggets

    Frozen vegetarian retail. 8 x 250g. 2 kg carton.

    25g Crispy tempura coated f!sh nuggets. Perfect for a fish taco, Poké bowl, Tapas, or simply with a tasty dip.

  • nothing-fishy-breaded-burger

    Breaded Burger

    26x115g. 3kg carton. Frozen, vegetarian.

    115g BREADED F!SH BURGER. A super crispy coated f!sh, serve simply in brioche with pickles, tartar sauce and salad.

  • nothing-fishy-tempura-fillets

    Tempura Fillet

    55x90g. 4,4kg carton. Frozen, vegetarian.

    90g Crispy tempura coated f!sh fillets. Perfect for a classic plant-based fish´n´chips.

  • nothingfishy-fileer

    Nothing F!SHY Fillet

    Frozen vegetarian retail. 8 x 250g. 2 kg carton.

    4 x 62g BREADED F!SH Fillets. A super crispy coated f!sh fillet, extremely similar in taste, texture and look as a standard retail breaded fish fillet.

  • nothing-fishy-tuna

    TUN@

    160/130g cans. 20x160g cartons. Colonial - canned goods.

    130g net plant based tuna in canola oil. Looks, tastes and flakes just like real tuna. 23g protein In each can. High in omega 3, sustainable, multi award winning innovation.

Sales channels

  🇸🇪 Sweden 🇩🇰 Denmark
Retail: ICA, Coop A few meny stores
Foodservice: Menigo, Svensk Cater, Martin & Servera BC Catering
Other: Mylla (home delivery)  

 

Learn more about Nothing F!SHY

Our products are designed to be a fully sustainable, gastronomical and nutritional alternative to seafood. We make the products look, taste and smell just like the familiar products that we provide alternatives for.

Our production is in Swedens only fully dedicated plantbased production facility. The facility is powered by wind and we source some of our ingredients from the fields in the nearby countryside.

Our unique and innovative products are a proven market fit. We quickly secured distribution and sales with retailers and distributors, and while also secured meny placements on nationwide restaurant and hotel chains.

We feel we have the brand, the products and the market timing for successful rollouts in other European geographical areas.