Tony’s Pizza
- Frozen,
- Ready Meals
Tony’s Pizza is the fastest growing frozen pizza brand in Sweden, rooted in a family pizzeria tradition dating back to the 1970s in Nyköping. We specialize in hand-stretched, stone-baked pizzas made with long-fermented dough to replicate true pizzeria quality in a frozen format. Our product philosophy combines traditional craftsmanship with modern production to ensure consistent taste and high quality. We target retail, foodservice, and convenience channels looking for an elevated frozen pizza experience.
| Head office: | Nyköping, Sweden |
| Year founded: | 2015 |
| Turnover: | 105 MEUR |
| Number of employees: | 42 |
| Current markets: | Sweden, Norway |
| Certifications: | IP Certificate, FSSC 22000 |
Export strategy
“Our ambition is to grow Tony’s Pizza internationally together with the right partners, building long-term success in selected European markets. We are looking for distributors with strong networks in retail, convenience, and foodservice, combined with solid frozen logistics capabilities and a shared commitment to developing premium brands.”
Selected products
Our portfolio covers full-size frozen pizzas, snackable pizza slices, and pizza bases for foodservice applications. Together, they address key consumption occasions across retail, convenience, and out-of-home channels.
The products are hand-stretched, stone-baked, long-fermented dough, with proven consumer appeal and a strong fit for premium category growth.
-
Kebab Pizza
500g Frozen
-
Peperoni Pizza
500g Frozen
-
Vesuvio Pizza
500g Frozen
-
Pizzaslice Peperoni
140g Frozen
-
Pizzaslice Vesuvio
140g Frozen
-
Pizzaslice Cheese and Pesto
140g Frozen
-
Sourdough Pizzabase
300g Frozen
-
Sourdough Pizzabase tomatosauce
320g Frozen
Sales channels
| 🇸🇪 Sweden | |
| Retail | ICA, Coop, Hemköp, Willys, City Gross and Lidl |
| Foodservice | Gröna Lund, Kolmården, Menigo, Martin Servera and Svensk Cater |
| E‑commerce | Mathem, ICA, Coop, Willys and Hemköp |
| Other | Circle K, OKQ8, Beans in a Cup |
Learn more about Tony’s Pizza
Tony’s Pizza is a Swedish producer of premium frozen pizzas, offering a broad assortment that includes full-size pizzas, snackable pizza slices, and pizza bases for foodservice. All products are made in Nyköping, Sweden, combining traditional pizzeria craftsmanship with modern, scalable production methods. Our pizzas are based on long-fermented dough, hand-stretched and stone-baked to deliver authentic taste and texture.
We focus on carefully selected ingredients and consistent product quality, ensuring a reliable premium experience across all channels. Sustainability is an integrated part of our operations, with a strong emphasis on efficient production, responsible sourcing, and optimized packaging solutions. Our production setup is designed to minimize waste and ensure high resource efficiency.
Through continuous product development and a clear premium positioning, Tony’s Pizza aims to meet the growing demand for high-quality, convenient meal solutions across retail, convenience, and foodservice markets.
