The Green Dairy puts Swedish food innovation on the global map

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How do you meet a rapidly growing global demand for plant-based products while navigating strict regulatory requirements, complex logistics and entirely new taste preferences? For Swedish plant-based dairy producer The Green Dairy, the answer was a close partnership with Business Sweden and the Try Swedish export programme. Together, they enabled international expansion and brought Swedish food innovation from Karlshamn to markets around the world.

The Green Dairy was founded on a clear ambition, to make plant-based the new normal. Since 2006, the company has built an advanced knowledge and production centre in Karlshamn, where highly automated manufacturing supports a broad B2B portfolio of plant-based dairy products and ingredients. Today, the company employs 70 people and generates approximately €10 million in revenue, 2024. The Green Dairy has grown in step with global demand for plant-based products and is backed by engaged owners, including IKEA GreenTech.

International demand came early. With it came challenges, including regulatory compliance, logistical complexity and local taste preferences that often differ significantly from Swedish expectations. At the same time, The Green Dairy faced strong competition from both major global players and local producers. To succeed internationally, the company needed market insight, trusted networks and a partner capable of navigating complex export environments.

“Our collaboration with Business Sweden has meant a great deal for our international journey - a partnership that has given us a shared drive to bring high quality Swedish plant based products to the world ”
Slavik Jevtushenko, Global Sales Director, The Green Dairy

Business Sweden became a strategic partner in The Green Dairy’s growth journey. By combining market intelligence, industry networks and a strong local presence abroad, Business Sweden helped the company deepen its understanding of new markets, connect with the right distributors and B2B customers, and establish a solid international footprint. Support also included adapting products and launches to meet specific market requirements and regulatory standards.

Through the partnership, The Green Dairy gained increased visibility in international contexts, where its plant-based portfolio could be presented alongside other examples of Swedish food innovation.

“Our vision has always been to make plant-based the new normal, and it is inspiring to see how that vision resonates internationally.”
Slavik Jevtushenko, Global Sales Director, The Green Dairy

Challenge
When entering international markets, The Green Dairy encountered complex export challenges, including regulatory requirements, logistical barriers, new consumer preferences and strong competition from established global and local actors.

Solution
Business Sweden became a strategic partner, providing market insight, networks and establishment support, as well as guidance on adapting products and launches to international standards.

Results
The company successfully expanded into multiple global markets, built traction among consumers and the hospitality sector, and received international recognition for its products.

Value
The collaboration with Business Sweden has strengthened The Green Dairy’s international position, deepened its market understanding, and enabled a more secure and structured expansion into new markets.

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“When demand for our products quickly grew beyond Sweden, it became clear that our Swedish craftsmanship and product philosophy have global relevance.”
Slavik Jevtushenko, Global Sales Director, The Green Dairy

With continued support from Business Sweden, The Green Dairy is now established across the Nordics, Europe, Asia and Oceania. Its products have gained strong traction among both consumers and the café and restaurant sector, reflected in several international awards. The company’s Barista product was named Best Barista Drink in the Netherlands, and its Organic Barista was awarded Organic Drink of the Year in New Zealand, clear proof of both quality and innovation.

Today, The Green Dairy’s expertise, long-term approach and collaboration with Business Sweden have positioned the company as a trusted international partner and a leading player in Swedish plant-based exports.

Contact

Want to learn more about how we can help you navigate new markets? Get in touch with our food and beverage export experts.