Business Sweden has a unique mandate to help Swedish companies grow global sales, and international companies invest and expand in Sweden. For food and beverage companies, the initiative is Try Swedish and our Export Program. The programme consists of export preparation activities and promotional activities in selected markets.

In 2021, Business Sweden carried out a global analysis of 12 food and beverage export segments to pinpoint the potential for growth. This analysis identified 14 markets with high potential for Swedish products.

Scan Magazine interviewed the programme manager of Try Swedish in Sweden, Maria Kärnerud. Here is what Maria said about the program:

 “This program supports the Swedish food industry´s internationalisation. Try Swedish can assist in the market selection, help explore new sales opportunities and find the right business partner. The export programme offers insights and hands-on support in global sales. We want to inspire you to go beyond the Swedish borders, offering a shorter time to market through our global team and activities.”

Read the full article here.