The Swedish way of eating and living is clean, healthy, organic, sustainable, and innovative. Explore our inspirational articles to find out about products inspired by nature, food production driven by sustainable values, and flavours and traditions that feed the body and soul.

Making retail connections was a piece of cake for Almondy at Try Swedish Pavilion

When Almondy was looking to expand their footprint in the US market, they decided to attend Natural Products Expo West to capitalise on the Swedish presence & networking opportunities provided through the Try Swedish Pavilion. Through Business Sweden’s support, Almondy managed to untap their market potential and established connection with several interesting retail chains.

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Stockeld Dreamery’s journey to revolutionize the US plant-based scene

As Stockeld Dreamery was looking toward the booming $8 billion plant-based market in the US as their next destination, they decided to join the Try Swedish Pavilion at Natural Products Expo West 2023. Business Sweden’s support has facilitated Stockeld’s US launch via showcasing and sampling their exciting products to US grocery retail buyers like Central Market

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Smart Society Food Podcast

A mouthwatering episode of the Smart Society Sweden Podcast exploring the heritage and innovation of Swedish food and the drive for safe and sustainable practices along the whole value chain.

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Swedish Food & Beverage Traditions in December

December is a month of joy, warmth, and festivities around the world, and Sweden is no exception. In this Scandinavian haven, the winter season is embraced with open arms, and the Swedish people celebrate the holiday season with a unique blend of traditional customs and mouthwatering culinary delights. Let's explore the rich tapestry of Swedish food traditions that grace tables and warm hearts during this magical time of the year.

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Nordic oat products can help you increase your sales

The qualities of Nordic oats are unique. We have a long tradition of growing and processing oats in the Nordic region. The water, air, and soil are clean. Our hygienic standards are high, and the levels of pesticides and fertilisers are low. The Nordics are also known to have come a long way in our sustainability work, and "Nordic" is a strong brand in itself.

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Exploring the Delights of Swedish Food Culture

Let's embark on a culinary journey and dive into the unique aspects of Swedish food culture.

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A unique infant formula that helps new parents get the best start in life

Unna is a Swedish company that produces infant formulas and follow-on formulas. What makes Unna unique is that their formula is the only one that is both organic and Swedish.

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The Table of the Future

Try Swedish – Event in Brussels during the Swedish Presidency

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RE:DO enters German retail market

When the Swedish protein drink and bar company RE:DO wanted to expand their footprint in Germany, they needed to evaluate the market potential and gain an understanding of the retail landscape and consumer behavior. Through Business Sweden’s Try Swedish program, RE:DO signed a partnership with a local German distributor.

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Try Swedish neatly covered in Scan Magazine

Recently, we were featured in Scan Magazine, a unique English-language showcase for Brand Scandinavia. They managed to highlight some of the most essential angles and arguments for Try Swedish and Sweden as a food and beverage country.

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Hong Kong: a hot bed of food opportunities

Food culture in Hong Kong is influenced by a diverse range of cultural factors; reliant on food imports, the city-state is a hot bed of opportunities, giving Swedish companies the perfect launch pad into APAC and potential for market expansion. But what are the top five reasons for taking your food and beverage exports to Hong Kong?

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Take a slice of Sweden to Singapore!

Five reasons to target Asia's foodie hotspot

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How to launch your food brand in the USA

A strategic guide on how to plan for your USA market entry

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Welcome, Spain - the newest market to the Try Swedish portfolio. We are now able to help Swedish companies make their mark in the EUs fourth biggest country where millions of Swedes live and holiday each year and the green and healthy trend is booming.

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Swedish brewing company get a little help to navigate uncharted waters

With global expansion in sights, Swedish independent microbrewer, the Uncharted Brewing Company needed help to establish distributor contacts so they could crack new international markets. Try Swedish have swiftly become a trusted partner, accelerating their growth plans in key markets.

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