Jul 01 - Dec 31, 2023
- To capture the potential in South Korea we have set up collaboration with e-commerce platform Market Kurly for launching your product, Kurly is a premium online grocery retailer. Get ready to take your business to new heights in the dynamic South Korean market!
- B2B Matchmaking: Connect directly with potential business partners, distributors, and retailers in South Korea
- Increase band awareness via marketing campaign and on-site events
- June 30th 2023: Registration deadline for company participation
- July 2023: Decision for samples test
- August 2023: MD test and evaluation by Market Kurly (samples test)
- September 2023 2023: B2B matchmaking with local importers (online)
- October 2023: Negotiation with local importers (online)
- November 2023: Orders and product listing by local importers
- December 2023: Try Swedish! campaign at Market Kurly
About South Korea
South Korea is home to trendy and conscious consumers, and is a bridgehead to reach and influence Asian consumers. Many global brands also continue to view Seoul as a test bed in Asia thanks to global spread of Korean soft power and sophisticated consumers. Within F&B sector, as income levels grow and people are more focused on quality of life, Korean consumers have shown great interest in healthy eating, food that’s convenient, varied, and ethically and environmentally friendly.