For over 15 years, Business Sweden has gathered 10-15 export ready Swedish companies in a common Try Swedish pavilion. Due to extreme interest to participate, we have the ambition to expand the size of the pavilion in 2025 to enable more companies to participate, and thereby have a stronger Swedish presence at the fair.

Do you want to know more on how to partipate, please contact Peter Hjertsson. 

PLMA is one of the most well-known and popular fairs in the food industry, attracting ca. 3000 exhibitors and over 30,000 visitors each year. The fair has a good reputation among buyers, as during two days they are able to visit existing suppliers and discover new and exciting products.

Exhibiting at PLMA has been a huge success for Swedish brands and companies in previous years. Why? Because by exhibiting at PLMA companies send a clear signal – you are ready to do business.

Try Swedish participation fee 2025

Single unit (9 sqm)

Stand area 3x3m, stand construction and demolition, lockable kitchen cabinets, 1 table and 4 chairs, logo printed on wall, light box with own design, shelves and kitchen island to display products, electricity connection, wastepaper basket, Business Sweden service package

SEK 100 000 ex VAT

Dual unit (18 sqm)

Stand area 6x3m, stand construction and demolition, lockable kitchen cabinets, 1 table and 4 chairs, logo printed on wall, light box with own design, shelves and kitchen island to display products, electricity connection, wastepaper basket, Business Sweden service package

SEK 130 000 ex VAT

Small- and medium-sized enterprises (SME)

Business Sweden offers special support for SME companies with a 50% reduction on the participation fee, financed by the Try Swedish export program. Support can only be provided if the company meets the conditions outlined in the EU definition of small and medium-sized enterprises.

 

To exhibit, PLMA also charges a mandatory participation fee. Business Sweden recommends companies to become members in PLMA. The obligatory participation fee is EUR 1500 if you are a member with PLMA, non-members pay EUR 2500. PLMA will be unable to confirm your participation in the show until payment has been completed. 

Business Sweden service package 

Services included

Infrastructure and booth construction: attractive booth with Try Swedish design, rear wall and lightbox for marketing, furniture for product display and meetings, electricity connection, mutual storage areas

Communication: booth labelling, exposure in social media, logotype on mutual logo wall

Organisation: project management as well as organisational and administrative preparation and realisation, exhibitor badges, exhibitor mingle in Amsterdam, stand cleaning and garbage removal

Services not included

  • Freight and insurance of material to, during, and from the fair
  • Own storage space (not shared)
  • Individual stand design, extra furniture, equipment like fridge/freezer or wall-mounted TV, extra light boxes
  • Technical connections like water, wastewater, water heater
  • Flight and hotel costs

 

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