Organised by Business Sweden, this trade show is open to Swedish natural product brands, including food, beverage and lifestyle products, who are eager to explore opportunities in the US natural products markets and connect to key industry stakeholders.

Why attend?

  • A subsidised opportunity to experience this sold-out trade show and get exposure to the natural products industry in the US.
  • Make valuable connections with US buyers, distributors, and other stakeholders.
  • Have a presence at a world-leading event and be exposed to top buyers from companies including Amazon, Costco, Kroger, Safeway, Whole Foods, Trader Joe's, Publix and more!
  • Be featured in the "Hot Products Pavilion" – the best location for innovative, upcoming brands. 
  • Pre-show introductions and 1:1 matchmaking with leading US food distributor, KeHe, and sales management firm, Optimize CPG, where companies can network and showcase their product in a more intimate setting


Contact Abigail Richardson (Lead, Try Swedish USA program) for more information and to register. 

About Natural Products Expo West

The Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry. In 2024, there were 65,000+ industry attendees and 3,300+ company exhibitors from the US and around the world.

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