Organised by Business Sweden, this trade show is open to Swedish natural product brands, including food, beverage and lifestyle products, who are eager to explore opportunities in the US natural products markets and connect to key industry stakeholders.

Why attend?

  • A subsidised opportunity to experience this sold-out trade show and get exposure to the natural products industry in the US.
  • Make valuable connections with US buyers, distributors, and other stakeholders.
  • Have a presence at a world-leading event and be exposed to top buyers from companies including Amazon, Costco, Kroger, Safeway, Whole Foods, Trader Joe's, Publix and more!
  • Be featured in the "Hot Products Pavilion" – the best location for innovative, upcoming brands. 


Sign up here.

For more information, please contact  Jessica Connelly (Co-Lead, Try Swedish USA program) or Abigail Richardson (Co-Lead, Try Swedish USA program).

After a series of successful shows and high interest for 2024, Try Swedish is registering companies in advance to ensure we have the appropriate number of booths to meet demand. Thus, participation in the Try Swedish pavilion will be granted to companies that express interest and sign up in advance of the 2024 show. Exhibitor products must be organic or natural (i.e., no artificial flavouring or ingredients allowed)

About Natural Products Expo West

The Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry. In 2023, there were 60,000+ industry attendees and 3,000+ company exhibitors from the US and around the world. 

Contact Try Swedish!

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