In May 2024, Try Swedish is organising a pavilion at PLMA, which has one of the most attractive locations in the Europahallen.

By participating, your company will have the opportunity to showcase your products to international buyers and distributors.

Try Swedish has been collaborating with the PLMA fair in Amsterdam for over 15 years. When companies exhibit together as a group of producers through the Try Swedish pavilion, they have a greater impact than exhibiting individually.


To exhibit at PLMA, you need to be a member of the Private Label Manufacturing Association. As a member, you have access to PLMA's buyer list and private label market data from Nielsen. Finally, exhibitors at PLMA must be food and beverage producers, meaning that you produce and/or process the products you exhibit.

PLMA enables Swedish producers to grow in international markets without having to invest in the often time- and cost-intensive process of building a brand in a new market.

Contact Peter Hjertsson for more information and to register.

About PLMA

PLMA fairs in Amsterdam, Chicago, and Shanghai are well-known in the industry and attract a strong international audience. The fairs have a good reputation among buyers, as they provide the opportunity to visit many existing suppliers in a short time, as well as the chance to find new suppliers. As a producer, exhibiting sends a clear signal – you are ready to do business!

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