Orkla Snacks

Brand Love

Orkla Snacks known for its strong portfolio of beloved local heritage brands. With a strategic focus on growth, efficiency, and brand investment, the company is well-positioned to expand into new markets while maintaining high consumer trust. Backed by a passionate team and a clear operational model, Orkla Snacks continues to be the number one snacking choice in its region, driven by a portfolio of strong, trusted brands that resonate deeply with consumers.

A strong business concept

Our business concept of developing, manufacturing and marketing a wide range of biscuit- and waferbased food products salty snacks and confectionery, has given us the position we have today. But our success can also be explained by purposeful investments, a clear strategy and something simple as hard work. We have now created a strong foundation that is taking us confidently into the future.

For our export markets, we mainly focus on the following brands:

Ballerina
Ballerina Kex is a beloved Swedish treat that combines a crispy biscuit with a smooth, creamy nougat filling – the perfect harmony of crunch and softness. Its iconic round shape and mild flavor have made it a favorite among both children and adults for generations. The product stands for quality, nostalgia, and timeless taste. With its strong brand identity and instantly recognizable packaging, Ballerina continues to hold a special place in the hearts of snack lovers. It’s more than just a biscuit – it’s a moment of sweetness in everyday life.

Cheez Doodles
Cheez Doodles is the ultimate cheesy snack that brings fun, flavor, and crunch to every occasion. With their light, airy texture and bold cheddar taste, they’ve become a go-to favorite for snack lovers of all ages. Whether you're watching a movie, hosting a party, or just craving something savory, Cheez Doodles deliver instant joy in every bite. Their playful shape and unmistakable orange glow make them as iconic as they are irresistible. Backed by a strong brand legacy and a loyal fanbase, Cheez Doodles continue to stand out in the snack aisle. Simply a cheesy moment of happiness.

Smash!
Smash! is a wildly addictive chocolate confection that combines salty, crunchy corn cones with smooth, sweet milk chocolate – a contrast that keeps snack lovers coming back for more. Its unique mix of textures and flavors makes it stand out from traditional chocolate treats. Smash! is playful, bold, and just a little bit rebellious, perfect for those who love a twist in their snacking. With its instantly recognizable yellow packaging and cheeky brand personality, Smash! has become a cult favorite in the Nordics. It’s not just a snack – it’s a smashingly good experience.

BUBS
BUBS Candy is a playful and colorful Swedish confectionery brand known for its bold flavors, quirky shapes, and vegan-friendly recipes. With a wide range of chewy, sour, and sweet treats, BUBS brings joy to candy lovers who crave something a little different. The brand stands out with its signature foam texture and fun combinations like raspberry/licorice and sour skulls. A viral TikTok craze around Swedish candy helped catapult BUBS into global fame, turning its unique sweets into international favorites. Its strong visual identity and loyal fanbase have made it a standout in both pick & mix sections and packaged candy aisles. More than just candy – BUBS is a sweet rebellion against the ordinary.