From Swedish chocolate truffles to a global business

Dream-of-sweden-16_9
Photo: Dream of Sweden

From beautifully packaged chocolate truffles, confectionery and cookies in southern Sweden to shelves around the world. Dream of Sweden has turned Swedish flavour into an exportable business, where design, content and storytelling come together.

Dream of Sweden develops and sells confectionery and gift products, including chocolate truffles, sweets and ready-made gift sets, primarily for retail, travel retail and e-commerce. Through brands such as Dream of Sweden, Dream of Scandinavia and Dream of Truffles, the company combines taste, design and origin in products that are easy for an international audience to understand and appreciate. The business model is based on scalable, gift-ready products designed for international distribution.

As demand grew beyond Sweden, it became clear that export is not just about interest, but about making the entire business work. Regulations, documentation and import requirements vary between markets, while currency fluctuations and tariffs affect both pricing and margins.

“International expansion is not just about creating demand, but about building a business that works in practice.”
Fredrik Esbensen, CEO, Dream of Sweden

To manage this, Dream of Sweden has adopted a flexible and pragmatic approach. Offering, positioning and channel strategy are continuously adapted to each market, and the company acts quickly when the right opportunities arise. International trade fairs have played an important role, allowing the company to test its products, meet buyers and gain direct feedback. At the same time, close relationships with distributors and partners have been built to ensure the right positioning and long-term establishment.

“As an entrepreneurial company, we need to be both structured and pragmatic. We can’t always wait for perfect conditions, we have to act when the right opportunities arise.”
Fredrik Esbensen, CEO, Dream of Sweden

Challenge
Building an international business around confectionery and gift products, where regulations, import requirements and market conditions vary between countries.

Solution
A flexible, market-adapted strategy focused on distribution, partnerships and rapid market entry, combined with support from Business Sweden and Try Swedish.

Results
Established presence in multiple international markets, with distribution across retail, travel retail and e-commerce.

Value
 A scalable export offering where Swedish taste and design meet international demand.

“Export has been a natural part of our business from the start, with the ambition to bring Swedish taste experiences to an international audience.”
Fredrik Esbensen., CEO, Dream of Sweden

Business Sweden and the Try Swedish export programme have supported the journey throughout, through trade fairs, market visits, networks and introductions to new markets.

Today, Dream of Sweden’s products are found on shelves across Europe, the Middle East and the United States. With an offering that combines taste, design and a clear gifting format, the company has established an international presence and turned Swedish delicacies into appreciated products worldwide.

Contact

Want to learn more about how we can help you navigate new markets? Get in touch with our food and beverage export experts.