Events

Try Swedish actively participates at food fairs and food business days around the world, we introduce Swedish companies to showcase their products internationally, expand their market presence, and establish new business relationships.

We connect Swedish brands with local distributors and hold regular webinars, delegation-trips, food-fairs around the world.

All Europe Matchmaking MEA Snacks Trade fair

Oct 04 - Oct 08, 2025

Anuga Food Fair 2025

Anuga is the top trade fair for suppliers in the food and beverage industry sector in Europe.

Cologne

Nov 12 - Nov 15, 2025

Vietnam Foodexpo

Business Sweden's food export program Try Swedish addresses Swedish companies that have been part of our targeted marketing efforts with the question of interest in attending the Vietnam Foodexpo fair, November 12-15, 2025.

Vietnam, Ho Chi Minh city

Nov 14 - Nov 17, 2025

Expand Your Business in the UAE with Business Sweden!

Are you a Swedish F&B company looking to tap into the dynamic and fast-growing markets of the UAE and the Middle East? Join us at the Food Expo: Free From and Fine Foods in autumn 2025 and showcase your innovative products under the Swedish flag.

World Trade Center, Dubai, United Arab Emirates

Jan 26 - Jan 30, 2026

Interested in the Middle East Market? - Sweden at Gulfood 2026

Gulfood 2026 is the world’s largest food and beverage trade show, taking place 26–30 January in Dubai. With over 6,500 exhibitors and buyers from 130+ countries, it’s a key platform for companies looking to expand into the Middle East, Asia, and Africa.

Mellanöstern, Förenade Arabemiraten, Dubai

Feb 01 - Feb 04, 2026

ISM 2026

ISM is the world's largest fair for confectionery, bakery products and the product segments snacks, natural candy, ice cream and deep-frozen confectionery. The fair offers a combination of innovations, exciting networking with key players in the industry, and expert visitors. Try Swedish offers the opportunity to exhibit collectively under the Swedish flag to promote the Swedish offering for sweets and snacks.

Cologne

Mar 10 - Mar 13, 2026

Foodex Japan 2026

TRY SWEDISH invites Swedish foods & beverage companies to the biggest food & beverage trade show in Asia, FOODEX Japan, 2026. Participating companies have opportunities to meet key stakeholders to access the market and accelerate the business expansion in Asia.

Asien, Japan, Tokyo

May 19 - May 20, 2026

Swedish Pavilion @ PLMA AMSTERDAM 2026

PLMA is Europe’s largest private label fair and is held each year in May in the heart of Europe. By exhibiting, your company has the possibility to showcase your products for international buyers and distributors at one of Europe’s most important food fairs.

Amsterdam, Netherlands