Try Swedish offers a pavilion for Swedish natural product brands – including food, beverage, and lifestyle products – eager to explore the North American market. In addition to the Expo, Try Swedish offers a retail safari and tailored market support to each participant.

Why attend?

  • A highly subsidised opportunity to experience this sold-out trade show and get exposure to the natural products industry in the US
  • Make valuable connections with US buyers, distributors, and other stakeholders
  • Be featured in the "Hot Products Pavilion" – the best location for innovative, upcoming brands
  • Have a presence at a world-leading event and be exposed to top buyers from companies including Amazon, Costco, Kroger, Safeway, Whole Foods, Trader Joe's, Publix and more!

Expo West 2026 is set to occur 3-6 March 2026. The deadline to register to participate is 15 October 2025.

For more information on the 2026 or 2027 show, contact Abigail Richardson and Rashna Buxey.