AXA is the market leader in the breakfast category in Scandinavia and part of Lantmännen, an agricultural cooperative owned by 25 000 Swedish farmers. For over a hundred years, AXA has been serving Swedes with a wide range of tasty, healthy oat-based breakfast products. We have a strong focus on product development in order to be at the forefront of trends and remain the consumer’s first choice.

AXA’s oat is responsibly grown, with the utmost care for health, environment and nature. You can always rely on our oat being 100% whole-grain and full of fibers, vitamins and minerals you need.

The oat used in AXA’s products has been bred to thrive in the adverse Nordic climate. The mild and bright summers give the oat the time to ripen and slowly charge the energy and rich and full taste of nature.

AXA Swedish Harvest

AXA’s Swedish Harvest cereal range is based on oat from the farms of our owners – 25 000 Swedish Farmers, and carefully milled and mixed in Lantmännen’s mill in Järna, Sweden. Based on our expertise of nutrition and flavouring we refine the oat into naturally good breakfast products. Well thought-through mixes that enable long-term healthy breakfast habits, simple and tastefully packaged products that give you the possibility to be your best self.


Simply Great Granola

AXA Simply Great Granola, with taste from berries and nuts and free from added sugar. Simply Great Granola comes in several different flavours.

Photo: AXA



AXA’s Active Müsli is naturally rich in iron and magnesium and perfect for people with an active lifestyle. The product contains puffed quinoa and black currant.

Our protein müsli with taste of apple and coconut is loaded with protein from oats and peas. The müsli contains no added sugar.

AXA’s Antioxidant Müsli is a deliciously tasty müsli, naturally rich in antioxidants zinc and vitamin E.

Photo: AXA


AXA – a part of Lantmännen

Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Owned by 25,000 Swedish farmers, we have 10,000 employees, operations in over 20 countries and an annual turnover of EUR 4 billion (SEK 40 billion). With grain at the heart of our operations, we refine arable land resources to make farming thrive. Some of our best-known food brands are AXA, Bonjour, Kungsörnen, GoGreen, Gooh, FINN CRISP, Schulstad and Vaasan. Our company is founded on the knowledge and values acquired through generations of farmers. With research, development and operations throughout the value chain, together we take responsibility from field to fork.