Hooked is a Swedish food tech company founded in 2019, with a vision to help the shift towards a more sustainable consumption of fish.

Today, Hooked is developing, selling and marketing flavourful and nutritious plant-based fish to restaurants and grocers with its first product, Toonish, and are currently developing a plant-based salmon substitute.

Hooked Foods is on a mission to counteract overfishing, bycatch and consumption of microplastics and toxins often found in fish by creating innovative, delicious plant-based seafood alternatives.