The product range currently consists of a sugar-free breakfast drink in two flavors (the first sugar-free option in the juice aisle in Sweden) and several refreshing fruit drinks. A common feature of the products is that they are sugar-free and enriched with vitamins, with delicious flavors designed to be everyday heroes. Lowcaly's philosophy is that good habits always win in the long run. Explore the full range at


NJIE is the innovation-driven company in functional foods that offers the market's tastiest products in health – so you can reach your goals and enjoy the journey there. The company was founded in 2008 by Assan Njie in Gothenburg and has since quickly grown into an established company with 45 dedicated employees, a turnover of 400 million SEK (2023 result), and distribution in over 15 countries. Under NJIE are the product brands Propud and Lowcaly, whose products are sold in supermarkets, health food stores, gyms, and selected online stores. The mission is to facilitate everyday life through the products so that the customer can lead a healthier life.