"Swedish fashion and lifestyle companies have great opportunities to expand in the USA. The positive feedback from our 2023 cohort validated the value-add of the program in supporting small and medium sized companies within the lifestyle industry who are in great needs of better understanding to the massive yet complex US market, as well as local connections and networking. We look forward to support these companies in their journey towards internationalization", says Bingyan Song, Program Director of SCALE US.

The companies selected for the program are:

  • A1 Ecom
  • Aim’n Sportswear
  • Coracor
  • Finarte
  • Fubuki Boots
  • Kuling
  • Layered Interior
  • Novita Knits

Companies have been selected for the program based on their existing presence in the US market, future growth aspirations, and the synergy with other participating companies. 

With a team of dedicated Business Sweden coaches, these companies will be receiving customized support tracks and tailored coaching to address their unique US development needs. The program will culminate in a 3-day visit to New York City later in the spring. The visit will include an array of activities such as guest speaker sessions, company showcases and retail tours to foster valuable networking and business development opportunities and a deeper understanding of the US market.

Read more here: SCALE US 2024 (business-sweden.se)

For more information, contact Business Sweden’s press service: