The results of the Business Climate Survey for Italy 2024 indicate that, despite macroeconomic challenges, a majority of Swedish companies operating in the market perceive the current business climate as neutral. Of the respondents, 39 per cent expect to increase their turnover. Notably, this year's results highlight an increased focus on sustainability, with 81 per cent of respondents believing that environmental concerns significantly influence their customers' purchasing decisions.

The continuous investments from the National Recovery and Resilience Plan presents ample business opportunities for Swedish companies, both those already established in the market and those considering entry, to provide much-needed innovation through sustainable, green, and high-tech solutions.

Italy is the largest recipient of the NextGenerationEU funds, the most extensive stimulus package ever financed in Europe. These funds are set to transform the country into a green, digitised, and more resilient economy, and projects are continuously financed with these funds until the deadline of 2026.

Please download the report to fully overview the results with a detailed analysis. 


Team Sweden in Italy, consisting of the Embassy in Rome, Business Sweden, and the Swedish Chamber of Commerce in Milan, conducted a business climate survey among Swedish companies currently operating in Italy. The survey was carried out during Q2 2024.

The purpose of this report is to enhance understanding of Swedish companies' performance in Italy, as well as the opportunities and challenges presented by the Italian market. Furthermore, it aims to serve as a reference point in bilateral trade dialogues between Sweden and Italy.

A total of 111 Swedish companies were invited to participate in the survey, with 41 responses received, resulting in a response rate of 37 per cent.

Finally, we would like to express our sincere gratitude to the participating companies and respondents who have contributed to this report.