The Business Climate Survey Vietnam 2024 explores Swedish firms' changing dynamic during the slowdown of the global economy. It should be seen in light of the important year of 2024, when Sweden and Vietnam celebrate the 55th anniversary of diplomatic relations, facilitating further trade and investments between the two countries.

This year’s survey engaged both Swedish-registered and Swedish-owned firms operating in Vietnam of diverse sizes and industries, in order to capture the most inclusive perspective into the current business climate.

The survey shows most of the companies expect a good business performance in 2024, as the majority of surveyed companies recorded a profit increase in 2023. However, 2023 has presented significant challenges for firms to adapt due to the fundamental shift in manpower management and consumer behaviours.

The Swedish brand is highly valued. Almost all of the concerned surveyed companies confirmed that the Swedish brand contributed “much” or “very much” to their business.

Please download the report to fully overview the results with a detailed analysis. 


Business Climate Surveys aims to map the opportunities and challenges that Swedish companies face when doing business around the world. The Vietnam survey was conducted in the first quarter of 2024 to study how Swedish companies performed in 2023 as well as their expectations for 2024 and onwards.

Twenty-two Swedish companies in Vietnam chose to participate in this year’s survey. This does not give a holistic picture, but still represents a snapshot of the situation of Swedish companies in Vietnam. We would like to extend our sincere gratitude to the participating companies and respondents who have contributed to this report.