As one of the largest economies in Latin America and an important regional market, Colombia continues to offer significant opportunities for Swedish companies. A growing consumer market, ongoing infrastructure needs, natural resources, and increasing demand for sustainable and high-value solutions continue to support opportunities across sectors such as energy, mining, infrastructure, industrial equipment, life science, and services.
At the same time, companies report a more demanding operating environment. Regulatory complexity, administrative barriers, customs-related challenges, and structural inefficiencies continue to affect competitiveness and operational conditions. Companies also point to broader uncertainty and selective investment behaviour as ongoing realities in the market.
Cooperation between Sweden and Colombia remains strong within sectors such as energy, infrastructure, industrial development, life science, and sustainability-related solutions. Colombia’s continued focus on economic development, energy transition, and productivity improvements continues to create opportunities for Swedish companies offering innovative and sustainable solutions.
Competitiveness in Colombia is closely linked to sales competence, strong partnerships, customer engagement, market positioning, and operational execution. The Swedish brand continues to be associated with quality, innovation, sustainability, and trustworthiness.
Colombia is widely regarded as a market with strong long-term potential, supported by solid operational conditions, strong local relationships, and access to talent. At the same time, companies point to regulation, administrative processes, taxation, and structural inefficiencies as continued constraints on competitiveness and long-term investment decisions.
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ABOUT THE SURVEY
To assess the opportunities and challenges faced by Swedish companies in international markets, Team Sweden conducts annual Business Climate Surveys across multiple markets worldwide. This year’s survey in Colombia includes responses from 35 Swedish companies operating in the country. Industrial companies represent a significant share of respondents, while professional services and consumer companies also make up a considerable share. The majority of respondents have been active in Colombia for more than five years.
We would like to extend our sincere appreciation to all participating companies and respondents who contributed to this report. Team Sweden in Colombia hopes that the findings will serve as a basis for continued dialogue with Colombian authorities and other relevant stakeholders.
