In 2022, challenges from Covid-19 were still palpable, and the effect on Swedish businesses in Taiwan remained unclear. However, at the time of the 2023 survey, when almost all restrictions related to the pandemic had been lifted, Swedish businesses reported a continued positive outlook on the market, with 78 per cent of responding companies describing their financial performance as positive. This is an increase of two per cent compared to last year’s results. Furthermore, only seven per cent of respondents suffered a financial loss, which is, however, a slight increase compared to last year's survey.
One notable trend emerging in the Taiwanese market is the growing significance of sustainability. It's not just a buzzword; it's a tangible opportunity that is garnering attention. The convergence of customer demand for eco-friendly products and services, coupled with robust policy initiatives, has made it one of the most promising avenues for businesses.
Even though half of the respondent companies in the survey name geopolitical tensions as a barrier to investments, 56 per cent report it to have a mild to no effect on their outlook. While this is a factor to monitor and analyse further, the overarching impression among the participants is still one of a very positive business and investment outlook.
Lastly, Sweden has a strong national brand, and Swedish brands globally are often associated with sustainability, innovation, and equality. This is clearly confirmed in the survey, as 88 per cent of all companies estimated that the Swedish brand has a positive contribution to their business in Taiwan.
Please download the report to fully overview the results with a detailed analysis.
ABOUT THE SURVEY
The aim of this survey is to highlight the strengths, risks and opportunities for Swedish companies in Taiwan. The survey was conducted between April and May of 2023.
During the survey, 71 companies were approached, and 41 of those responded. This amounts to a response rate of 57.7 per cent and a margin of error of 10 per cent. The majority of the companies that responded to the survey are large, mature industrial companies.
We would like to extend our sincere gratitude to the participating companies and respondents who have contributed to this report with valuable insights.