The year 2021 was not an easy year for a lot of countries, including Indonesia. The ongoing pandemic has had a substantial impact on various areas, especially on the economy. At the end of 2021, the situation has started to look up thanks to an aggressive mass vaccination program and successful pandemic control measures.
Similar to the recovering economic situation, it appears that many of the respondents have successfully dealt with and navigated the pandemic’s effect. Fifty-eight per cent of the respondents in Business Climate Survey 2022 have confirmed profitability in 2021, slightly higher compared to last year’s result of 50 per cent.
Sweden’s brand image as a country with innovative, high-quality, and sustainable products and services is believed to contribute to Swedish companies’ businesses in Indonesia; 58 per cent believe the brand image significantly contributes, and 21 per cent believe it contributes partially.
The majority of the respondents from the survey this year still believe that their customers are limited in taking environmental aspects into account when making purchasing decisions. However, if we compare the results from this year's survey to previous years, we can observe that more companies see environmental aspects as more influential than ever.
This report aims to learn from the experience of these companies and understand how they view the current business climate in Indonesia. We hope that the insights they share will be of great value to any Swedish company that is exploring the Indonesian business opportunity.
Please download the report to fully overview the results with a detailed analysis.
ABOUT THE SURVEY
Team Sweden, consisting of Business Sweden and the Swedish Embassy in Jakarta, has conducted this fifth edition of the Business Climate Survey with Swedish companies in Indonesia. The Business Climate Survey is a tool developed by Team Sweden to acquire first-hand insights from present Swedish companies to review business trends, issues, and challenges in respective market.
This survey was carried out in March – April 2022 and distributed to 48 Swedish companies present in the market; a total of 19 respondents and a response rate of 40 per cent was achieved.
To ensure valuable and reliable insights, the surveys were sent to company representatives at the level of Country or Regional Managers or other executives with similar roles. This report portrays the views from these Swedish companies as well as analysis and information based on Team Sweden findings.
We would like to extend our gratitude to the participating companies who have contributed to this report and look forward to continuing our collaboration going forward.