Türkiye remains a strategically important market for Swedish companies, supported by its industrial capacity, regional trade integration, and role as a hub connecting Europe, Asia, and the Middle East. Competitive manufacturing capabilities and established supply chains continue to support Swedish business engagement across sectors.
At the same time, companies operate in a demanding environment. Inflation, exchange rate volatility, financing constraints, and regulatory complexity remain key challenges affecting operational planning and investment decisions. Customs procedures and taxation-related administrative burdens are also highlighted as significant obstacles.
Investment sentiment remains cautious but more balanced than in previous years. While most companies plan to maintain current investment levels, one-third intend to increase investments, reflecting gradual improvements in confidence and continued long-term commitment to the market.
Competitiveness in Türkiye is closely linked to cost efficiency, strong local partnerships, and commercial capabilities. The Swedish brand remains a significant asset, particularly in consumer-facing and industrial sectors where quality, reliability, and technical expertise are highly valued.
Swedish companies generally perceive Türkiye’s business climate as more stable than in 2025, although caution remains widespread. Companies report high satisfaction with suppliers, service providers, and distributors, while transparency, customs procedures, and access to financing continue to receive lower assessments.
Sustainability considerations are becoming increasingly integrated into business operations and customer expectations, although environmental factors remain a secondary purchasing driver for many customers. Reported exposure to corruption and human or labour rights abuses remains limited, though respondents also note constrained visibility in these areas.
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ABOUT THE SURVEY
To assess the opportunities and challenges faced by Swedish companies in international markets, Team Sweden conducts annual Business Climate Surveys across multiple markets worldwide. This year’s survey in Türkiye includes responses from 40 Swedish companies operating in the country. Nearly half of the respondents represent industrial companies, while professional services and consumer goods companies also make up a significant share. The vast majority have been active in Türkiye for more than five years.
We would like to extend our sincere appreciation to all participating companies and respondents who contributed to this report. Team Sweden in Türkiye hopes that the findings will serve as a basis for continued dialogue with Turkish authorities and other relevant stakeholders.
